"Business Creative" Web Design

Stu Macik, Broken Sky Studio Web Design & Development, Branding, Marketing, and Technology Solutions

Another new project launch from Broken Sky Studio LLC this time for Linda Lupatkin of  The Imagemakers, Ink! LLC in Denver, Colorado. This project is a unique visual design with 3D style custom graphics and entirely hand coded with valid, semantic HTML5.

On the sites “Accolades” page a very cool background hover effect is utilized to highlight each testimonial from the others to make it easier to read since we had to use a smaller font size on the testimonials to fit them to our preferred page height.

Thanks Linda!

-Stu

Stu Macik, Broken Sky Studio Web Design & Development, Branding, Marketing and Technology Solutions

Ok, this is a really big deal. We’ve got some “thinking” to do here.

The content of your small business website is ultimately what’s going to determine if you’re going to have a new customer/client or not, so you need to have a well thought-out strategy as to what is most likely to “convert” a consumer who visits your site into profit for your business.

As is the case with most marketing this is not only not “easy”, it’s actually a big-time pain in the butt that most small business owners would rather not think about or deal with, but “think” you must. If you don’t have a strategy and a decent information architecture then you may be staring down failure when we all know you can be a success if you can just get the (right) word out.

Since failure is NOT an option for you, here are a few things to “think” about when putting together the copy for your website that have proven over and over again to increase conversions if applied in a calculated and consistent way.

First off, think about “pain points”. What exactly is your customer or client’s problem(s) that you can help solve? This is where it’s important to approach your website copy from the consumer’s point of view rather than as the owner of the business. If you can specifically state, in no uncertain terms, how you understand and can take away their “pain”…you can get their attention and be able to lead them into “stage two” of the strategy.

What’s stage two? Well, that’s when you answer the question…Why Should I Choose You?

I mean after all, there are ten other guys out there on Google that do what you do, what makes you so special? “Think” about it. You know your competition and what they do. Put that knowledge to use and explain, without going all nasty on the competition, how and why you can do what you do better.

Are you more experienced or skilled? Are you less expensive? Are you faster? Are you the better value (even though you’re not the cheapest)? Do you have a niche that perhaps the competition lacks? What makes YOU and YOUR BUSINESS different and better.

If you can communicate these things in a thoughtful and articulate way your small business WILL win on the web. That’s right…even in today’s tough market!

“Think” about it…and grow rich!

-Stu