February 24, 2011
by Stu Macik
I love WordPress. So much so that I decided a while back to use it as my primary blogging platform. It’s absolutely the best when installed on your own domain and I recommend it without hesitation to all of my clients who want to add blogging to their arsenal of web marketing tools.
I also love Twitter. It’s become a “must use” in my opinion for any small business because of it’s ability to “instantly” disseminate information to potential customers and clients as well as the fact that all those tweets are now being indexed by Google.
The problem that I was running into is that there are a lot of times where I want to post a tip or some advice for small businesses that’s too long to tweet and too short to blog. What’s a Web Marketer to do?
Well, the answer my friend is Tumblr. Tumblr flat out rocks at being the “in between” Twitter and a full blown blog. I can’t say for sure if that’s what the Tumblr guys were aiming for, but what they’ve come up with is an incredibly useful tool that I’ve now started to integrate into my clients web marketing portfolios.
Tumblr’s interface is incredibly intuitive (not to mention gorgeous) and excels at getting you up and running with a “Tumblog” in a very short time. Just fill out a few information fields, pick your theme, and start Tumblogging. You can even host your Tumblog on your own domain, if you choose, just like WordPress.
The free themes for Tumblr are very nice indeed, much nicer than say WordPress.com or Blogger themes. The premium themes are some of the best I’ve ever seen for any blogging or CMS platform, check out my Tumblog for Broken Sky Studio to see one of the premium themes in action.
Bottom line? You’ve got to check out Tumblr as a marketing tool for your small business. In my mind Tumblr, along with WordPress and Twitter have become the holy trinity of Blogging tools for small businesses looking for exceptional results from their online promotional efforts.