A couple of posts back I talked about how we, here at Broken Sky Studio, are making the move to HTML5 for all of our front-end website design and development going forward. I wanted to explain, without getting all geeky on you, about how this can benefit your business vs. developing on one of the older standards such as HTML4 or XHTML.
The biggest, and perhaps most compelling, reason that we’ve moved on from the older standards is because of what is known in the web development community as “progressive enhancement“. This simply means using a “forward looking” approach to design and development that takes into consideration new and upcoming technologies.
How this benefits you is that, first off, you can get a lot of the goodies right now. The semantic flow of HTML5 coding alone, which provides Google, Bing and other search engines a more efficient way to crawl your site, is worth the price of admission and can help improve your site’s organic search rank.
HTML5 also offers video to mobile and tablet devices that wouldn’t otherwise be possible with the older standards and technologies. Of course there are many other benefits, really too many to list here, but certainly among them is the fact that your new HTML5 site won’t need any cosmic shifts to stay up-to-date, easy to maintain and relevant for many years to come.