Stu Macik_Broken Sky Studio Website Design and Development Denver, Colorado
One of the nicest compliments we hear from clients at Broken Sky is that we’re able to design and develop websites that are aesthetically very attractive while also being very business centric in purpose. This is because we believe that “thinking different”, in terms of design, is critical to our clients marketing success in what amounts to hand to hand combat out on the web.
Personally, I like to think of designing for business as “coloring between the lines”. While there are definitely some rules that need to be followed on a business site, they don’t all have to be regimented or black and white. You CAN be creative and pragmatic at the same time. Here are a couple of tips from a “modern design” point of view that may help you realize more success from your site.
First off, consider that less can be more. The generous use of white space can have a profound impact on your design. Use white space to highlight and off-set important information as eyes will travel directly to those areas. Also make sure that your text has “room to breath” by making sure that your text size and line spacing is sufficient for the font your using. Nothing is more frustrating than straining to read information that is too small or cramped.
Second, consider “flow” from left to right instead of top to bottom. With the advent 16:9 and 16:10 monitors (instead of the old 4:3 CRT monitors) modern web design has widened to take advantage of the new technology. This allows you to use that screen real-estate to get more information in front of your potential customer with less scrolling.
At any rate, these are just a couple my “best practices” for “Business Creative” design. Hopefully, you can take advantage of these ideas and have both a great looking and performing website.
-Stu
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